Creation of a calendar for the company KryviyRigCement, as part of rebranding. KryviyRigCement is a new brand for Ukrainian cement plants, previously known as HeidelbergCement Ukraine. In addition to the calendar, photographic materials are used for the design of the company’s advertising and information products, as well as in social networks and on the website.

The key idea is to show real production capacity. This decision made it possible to overcome a number of Clients’ concerns associated with the launch of a new brand. In addition, previous calendar releases almost never used production plots: those concepts were based on showcasing objects built from the company's cement; sculptural compositions made of concrete; cement and concrete as art; cement and children, etc.

Filming cement production involves a number of difficulties. It is important to find the right and interesting angles and compositions that will give the photographs additional artistic value. In addition, production facilities, despite careful care and maintenance, do not look the most presentable. Based on this, it was decided to use black and white photography.